When searching for a reputable moving company in Canada, reading Google reviews is a smart step—but not all reviews are created equal. Unfortunately, some companies use fake reviews to boost their reputation or bury negative feedback. Here’s how to spot the red flags:
If you see reviews that are vague and sound like they could apply to any company—like “Great service!” or “Highly recommended!”—without mentioning anything specific (such as the names of the movers, the city, or the type of move), be cautious.
A sudden flood of 5-star reviews in a short period, especially if the company had little or no review activity before, could indicate manipulation.
Click on the reviewer’s name. If it’s their only review or if all their reviews are 5-star ratings for businesses across the country, that’s a red flag.
Fake reviews often use overly polished language or repeat the same phrases. If several reviews use identical wording or sound robotic, they might not be genuine.
Real customers often mention their location (e.g., “Moved from Vancouver to Calgary”). If the reviews don’t reflect any local knowledge, they might not be authentic.
If something feels off, it probably is. Always cross-reference reviews on other platforms like Yelp, Better Business Bureau, or Facebook—and consider calling the company to ask direct questions.
Pro Tip: Companies like Purely Canadian Movers have a long history of authentic, detailed reviews from real customers across the country. Look for transparency and consistency—because real trust can’t be faked.
